Digital publishing platform Mag+ has integrated digital subscription management into its offer, along with support for Apple’s Newsstand.
Publishers will be able to integrate Mag+ publications into their existing subscription provider, allowing them to control which issues users are entitled to. This is done through an API that lets the Mag+ system talk to the subscription provider’s system, tying in non-iTunes subscriptions.
This enables publishers to sell digital subscriptions over their own websites, keeping all of the revenue. If readers buy a subscription on the website, they will also be able to redeem it in the app. Publishers will be able to sell print and digital bundles on their websites; give print subscribers free access to digital editions; and offer special promotions, such as sending an email to a certain list with a code entitling them to a free issue.
“The Mag+ subscription API really opens up the options for publishers – giving them the maximum possible control over how they market and sell their magazines on tablets and allowing them to manage their customer relationships across all platforms,” says Staffan Ekholm, CEO of Moving Media, which produces Mag+. “In turn, customers will benefit from a seamless experience as they find and read their favourite magazines – whether in print or on their tablet.”
“Newsstand also makes it easier for customers to source and manage their favourite periodicals. And it helps publishers make their titles easy to find in the Apple ecosystem.”
