There are just six weeks to go until 10 August. Why is that an important date? Because it's the entry deadline for the 2012 Effective Mobile Marketing Awards, sponsored by OpenMarket and Propel.
As always, there’s no entry fee, and there is still plenty of time to get your entry - or entries - together. We've added three new categories this year, bringing the total to 20. The full list is as follows:
Most Effective Mobile Application – b2c
Most Effective Mobile Application – b2b
Most Effective Tablet Application
Most Effective Mobile Advertising Campaign
Most Effective Mobile Advertising Platform/Network
Most Effective Mobile Affiliate Campaign/Solution
Most Effective Mobile Augmented Reality Campaign
Most Effective Mobile Sales Promotion/Direct Response Campaign
Most Effective Campaign from a Mobile Operator
Most Effective mCommerce Solution
Most Effective Mobile CRM/Enterprise Messaging Campaign
Most Effective Location-based Service/Campaign
Most Effective Mobile Search Campaign
Most Effective Mobile Couponing or Barcode Campaign
Most Effective Mobile Site
Most Effective Mobile Charity Campaign/Solution
Most Effective Mobile Ticketing Solution
Most Effective Mobile Payment Solution
Most Effective Mobile Publishing Solution
Most Effective Mobile Travel & Tourism Solution
The Awards Ceremony takes place on 29 November at the London Film Museum. Tickets will be available for the Ceremony after the shortlist has been announced in September.
Winners at last year’s ceremony included British Airways, New Look, Debenhams, Pepsi and Sainsbury’s, and we welcome entries from across the globe – more than 30 countries were represented in last year’s Awards. Multiple entries from the same company or brand are welcome, and if you feel a campaign or piece of work belongs in more than one category, all you have to do is make that clear on the entry form.
Once again, we have recruited the best and brightest brains in the business to judge the awards, including the IAB's Jon Mew; Russell Buckley, partner at Ballpark Ventures; mobile marketing specialist Helen Keegan; Stuart Miles, founder and editor of Pocket Lint; mobiThinking editor Andy Favell; and the Guardian’s go-to man for mobile, Stuart Dredge. Mobile Marketing editor David Murphy will chair the judging panel.
We are also inviting sponsors to support the Awards. As a sponsor, you will benefit from extensive publicity in the run up to the event through our own eBlasts and articles on the web and in our print and iPad editions, plus those written by our media partners, including the IAB and the IMRG. You will also receive premium branding during the Awards Ceremony. To get involved as a sponsor, please contact John Owen via email, or phone: +44 (0) 20 7183 2920.
Remember, the entry deadline is 10 August, so head for mobilemarketingmagazine.com/awards and start working on your entry today.
