AdLeads owner Pontiflex has launched Social FollowUp. It's a tool that enables local businesses to generate emails based on their social media updates, available for clients already using the AdLeads mobile platform.
AdLeads serves mobile signup ads on top of iPhone, iPad and Android apps. The new tool allows businesses to send emails to those who have signed up for their mobile ads. Automated Emails feature their most relevant social content, stripped from Facebook and Twitter.
Zephrin Lasker, chief executive and co-founder of Pontiflex says: “We’ve been hearing a lot of talk about the convergence of email and social. But it’s mostly been just that – talk. We are happy to launch a tool that truly helps local businesses repurpose their social content to make email really work for them."
The company believes the service will be useful for businesses that don’t have the time, resources or knowledge to develop email marketing.
