Mobile ad network Sponsormob has introduced an RTB (Real-Time Bidding) platform for publishers, enabling ad impressions to be purchased instantly. This change comes as part of a wider rebranding for the company.
"As the mobile advertising marketplace has now become very populated and fragmented, we feel a new slogan was required to send a very clear message to advertisers about our services and the way we deliver conversions," says Sponsormob COO Jet Patel. "Our new slogan - 'Mobile conversions. Data driven. Worldwide.' - reflects how we use advanced technology to deliver optimal conversions on a truly global basis, using real-time bidding through our publisher network. We have invested a great amount of time and resources in perfecting our technology and developing an algorithm to maximise our efficiency to produce results. We are looking forward to 2012 with great optimism – we will continue to grow aggressively, and cement our position as a key player within the mobile advertising industry."
